The Brief —

Teach and show company personnel the value of controlled social content for personal and professional promotion to bolster sales and overall consumer experience.

Using hallmark brands like Balmain and Givenchy, create a series of posts and content that demonstrate the new Saks Fifth Avenue technique in selling.

  • Show them that angles and editing — whether with a phone or a camera could be used to showcase product in a better light.

  • Proper dissemination of content can increase presence, loyalty, and sales to create balance.

  • In many cases, video tells a better story, in a quicker fashion. It captures the attention span of people in short form video (i.e TikTok, YouTube Shorts, Instagram Reels)

  • The company sent a personal reward for demonstrating a boost in sales and content production adoption company-wide. Once personally recognized, I was able to demonstrate to top sellers why personal branding, consistency, and content delivery are paramount in a post-Covid landscape.

    Since this, Saks has adopted short form video content as a company, throwing the weight of their production value behind it.

Isabella at Saks Look 2-5.jpg
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Isabella at Saks Look 2.jpg

SAKS FIFTH AVENUE

 

SERVICES PROVIDED

  • Styling

  • Creative Direction

  • Photography

  • Videography

  • Retouching

  • Cinematography

  • Content Production

  • Social Media Management

  • Branding

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